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28 April 2010 @ 06:56 am
Trade advertisement?  
The problem we have is that there are no potential network buyers of Seeker, right? Or at least not willing to pay ABC's asking price. I do believe that ABC were trying to shop it around, I mean they did pay a lot for the SoT rights, but obviously they haven't succeeded thus far.

X-posted from my journal - Someone suggested I post this here in case there are any marketing savvy people who have much more knowledge than I do about this subject.

I totally snurched this from the Jericho fandom, btw. I don't take any credit for the idea. But I'm hearing now it's been proven successful in many other fandoms.

I've seen around the net that fans are donating to that Season 3 petition to get it shown on the homepage of petitionspot. Which made me think:

Has anyone thought of pulling a Jericho and buying a page in Variety or The Hollywood Reporter?

The potential network buyers are industry insiders and while they may be hearing about the cancellation and/or fan campaign, the world they live in is a small industry and these two are the newspapers of record. The concept is a marketing angle to show the potential buyers that we are very serious, dedicated and are voting with our wallets to speak to them within their own industry circles. No-one can deny that money talks.

This would definitely draw attention to the show in the media world and create a buzz in the industry in the vehicle that is read by the executives, artists, money people, affiliates, sales personnel and the marketing peeps. The purpose of the ad can be two-fold; to thank the cast, crew and all those who made Seeker possible and to demonstrate to potential networks the depth of the fans loyalty.

The price for a full page advert in the Variety is around $6,815, and in The Hollywood Reporter around $3,000 - and I know we only have a few million viewers, but if you think about it, there are over 1000 members in this comm alone, and loads of other fans on forums and sites outside of LJ. I think it would easily be less than $10 from each for us to reach that 6000 target. This is what Jericho's looked like.

IMO it will get us even more attention than emails or letters to ABC - this is a message to the takers who control the decision for the renewal: the cable networks. If the rest of you think this is a potentially good idea, I'm willing to do whatever I can to organize this campaign, but any help would be appreciated if you have the time and any expertise.

EDIT: TO DONATE, HEAD OVER TO http://saveourseeker.com
Stephylabellamafia494 on April 28th, 2010 06:05 am (UTC)
c/ping from the other thread...
This is a fantastic idea! Every successful fan campaign got an ad in either Variety or The Hollywood Reporter. Except it wasn't 6000 back then...jeez.

It didn't work for Dark Angel, but since we're trying to convince potential cable buyers rather than changing a broadcast network's programming schedule, it's really suited for Seeker. I love the Jericho ad. Amazing.

we also need to get it printed *before* july - before they tear down the sets.
theskillfull1 on April 29th, 2010 01:04 am (UTC)
Re: c/ping from the other thread...
Hope my 10$ comes in handy! Gimmie season 3!
snow leopard, but you can call me ounce or dream: Oh no you didn't Msnwleop on April 28th, 2010 06:14 am (UTC)
I am in, great idea
(Deleted comment)
(no subject) - snwleop on April 28th, 2010 05:43 pm (UTC) (Expand)
Flameo, Hotman!swatkat24 on April 28th, 2010 06:20 am (UTC)
I wouldn't know the first thing about organisation, but I'm here for the contribution.
iamabadwolfiamabadwolf on April 28th, 2010 06:21 am (UTC)
I am totally in!
♥: Bridget & Craig ; S1dvdsparksinmyheart on April 28th, 2010 06:24 am (UTC)
Awesome idea. I'm in, too.
point0fn0return: LOTS - Richlan [Dance Kisses]point0fn0return on April 28th, 2010 06:25 am (UTC)
I am so in!

Edited at 2010-04-28 06:25 am (UTC)
rachelpaperscout on April 28th, 2010 06:29 am (UTC)
I own an LLC, I'll totally front for it should we get this going.
Kate: LotS c/k leatherhalfabubble on April 28th, 2010 06:41 am (UTC)
Thank you for offering!
Firstly, I'll investigate if there is a way to do it without a company fronting, which would probably be much simpler. If it turns out not though, I will be back ;P
(no subject) - paperscout on April 28th, 2010 06:43 am (UTC) (Expand)
(no subject) - beckyjanel on April 28th, 2010 06:48 pm (UTC) (Expand)
Lisa: dear diarymeridian_rose on April 28th, 2010 06:31 am (UTC)
Hell, just 10 dollars? I'm in :D
(Anonymous) on June 4th, 2010 05:01 pm (UTC)
@ meridian_rose
i LOVE your avatar! that is so funny! :>
Chynna: Kahlan doesn't approve of smutchy_tea on April 28th, 2010 06:47 am (UTC)
I'm in! Obvi Kahlan's pissed and so am I. Ten dollars is nothing. Hell, I'll put in 20. SOS! <3
Maggie: lots epic teamorbinglight on April 28th, 2010 06:53 am (UTC)
AWESOME IDEA! I'm so in :D
just tell me what to do!
Megan: lots ; cara ; simply walks into mordorladyofwolves on April 28th, 2010 07:06 am (UTC)
A few bucks? Heck yes, yes!
Kate: LotS Cara tab rockshalfabubble on April 28th, 2010 07:48 am (UTC)
love the icon!
Carmen Sandy E.carmensandeeago on April 28th, 2010 07:09 am (UTC)
ay ay!
Emazing: ‡ Richard ⇒ One true seekermidnightdream__ on April 28th, 2010 07:12 am (UTC)
Absolutely in! Anything I can do to help, man, we should definitely get an ad out there!

I'd be willing to make it some sort of fund-raising event to get more people willing to donate? Like offering to make icons/layouts/etc in return, maybe? Just brainstorming, here...
fuckyeahtabrett on April 28th, 2010 07:21 am (UTC)
thats actually kinda brilliant...I would totes make graphics for donations..if people were willing
(no subject) - cameron_sarah on April 28th, 2010 11:36 am (UTC) (Expand)
Katrinakatrina_splat on April 28th, 2010 07:20 am (UTC)
Yes I'm in!
Katrinakatrina_splat on April 28th, 2010 07:25 am (UTC)
Just wanted to add -- Chuck fans brought Chuck back (though whether it was going to be axed was not sure) by voting with their wallets -- heading out to Subway (major sponsor) and buying subs saying 'I'm doing this for Chuck'. It might not have helped, but it can't have hurt!!

At the very least this will show the studios that fans will put their money where their mouth is....people should also buy up itunes episodes and season one box sets as much at they can...got a friends birthday coming up? Buy a box set!!
Daphnecathartic_prose on April 28th, 2010 07:40 am (UTC)
I actually used to work for ABC and have a lot of friends over there. I will ask around to see if they know anything that might be helpful, as well as ask my coworkers now if they know about Variety ads. we get Variety in my office, so I will ask when I go back to work on Thursday!
Kate: lots cara creatorhalfabubble on April 28th, 2010 07:47 am (UTC)
You are a godsend, TY!
(no subject) - cathartic_prose on April 28th, 2010 07:49 am (UTC) (Expand)
(no subject) - (Anonymous) on April 28th, 2010 03:11 pm (UTC) (Expand)